We've all seen it before. A super polished website on launch day. But in the months after, quick, makeshift updates pile up and slowly chip away the quality.
We recently took another step towards our clients' autonomy and shipped a mini app that streamlines production of the most commonly updated website assets.
For the Ardent Ventures' team page, we designed stylised portraits using dithering filters and a four-colour palette that adds warmth against the site's predominantly blue tones.
But every new Ardent hire shouldn't mean a ticket back to us for a matching portrait. The workflow: upload a photo, pick a color palette, and get a portrait with the right filters, resolution, and ratio for the website. Ardent can onboard someone on Monday and have their photo on the site the same day, no designer needed.
Logos appear across Ardent's portfolio page, on featured cards and on hover. Adding a new portfolio company through the CMS is easy, but getting the logo to look right next to every other logo is not.
Every logo comes with different visual weight, proportions, native colors. Some are heavy wordmarks, others are light icons. Without adjustment, some feel oversized, others disappear. And when the colors clash with the site's palette, the whole page starts to feel inconsistent.
We made a logo fit generator that normalises sizing so the visual weight stays consistent everywhere a logo appears and converts any color to match Ardent's brand navy. Upload any logo, get a clean, portfolio-ready version that sits well next to everything else. Another thing the client can handle on their own without asking for help.
Neither tool was in the original scope. No brief, no line item. They came from thinking about what happens after we part ways. How long the work holds up when nobody's maintaining it. Where the bottlenecks will show up. That's what we keep looking for.
Last edited on May 05, 2026 by